Student Schedule
Company: Kaplan Test Prep
Role: UX/UI Designer
UX Strategy, Interaction Design, Visual Design, Prototyping, Unmoderated User Research
Overview
During my time at Kaplan, I was the lead UX/UI designer of a standardized courseware experience that could be used across all online Kaplan courses. The goal was to create a user-friendly, accessible product that featured a schedule on the homepage, as well as an activity library, question bank for practice quizzes, flashcards, and more.
The schedule can be personalized by the student to fit with their daily life and test plans. Assigned activities, live classes, and workshops are accessible directly from the schedule and the student’s assignment progress is displayed at the top. If the student falls behind in their assigned work, they can recalibrate their plan at any time and move incomplete work forward.
The standardized experience was launched to students studying for the MCAT (Medical College Admission Test) in October 2021 and PE (Professional Engineer) courses in April 2022.
Read more about the student schedule on Kaptest.com
The Problem
How might we tell students what they should study each day to help them prepare for their exam?
Kaplan course structure before the redesign
Approach
Discovery
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Partnered with the learning science and analytics teams to identify student learning needs, leveraging insights from customer data and educational research
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Lead a competitive analysis to evaluate how similar products prescribe study plans to students, identifying key strengths as well as gaps in the market
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Conducted user interviews and a MaxDiff survey to prioritize features based on their perceived importance to Kaplan users, balancing the insights with business objectives to guide the product strategy
Maxdiff survey
Unmoderated interviews
Design​
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​Translated discovery research findings into concepts that integrate the prioritized features into a cohesive, user-friendly dashboard design
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Collaborated with engineering stakeholders to evaluate feasibility and ensure alignment before concept testing the ideas with students
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Conducted usability testing on mid and high-fi prototypes to validate design decisions and gather feedback for iterative improvements
Initial sketches
Solution
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An interactive weekly schedule tailored to each student's test date and availability
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Students can access assignments, live classes, and workshops as well as view their weekly assignment progress at the top of the page
Impact
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Schedule launched to MCAT courses October 2021 (40.5k users)

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Engineering course launched April 2022 (1.3k users)

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Preparing other businesses for migration (i.e. medical, law, pre-college, nursing, finance)
Read more about the student schedule on Kaptest.com
Metrics as of August 2022
